In summary
- MYRIAD will launch its public beta during Art Basel Miami, combining on-chain prediction markets with interactive content in a media ecosystem.
- The platform will reward users for engagement through missions and seeks to maximize advertiser ROI by integrating Web3 technology.
- Created by Decrypt and Rug Radio, MYRIAD promises to transform digital media with transparency, fair rewards, and new engagement metrics.
MYRIAD, the evolution of Decrypt and Rug Radio’s “interconnected media ecosystem,” is set to launch its public beta this week, integrating prediction markets and new forms of reader engagement into its offering.
“Through MYRIAD’s evolving ecosystem, we are positioned to transform the digital media landscape,” said Loxley Fernandes, Co-Founder and CEO of DASTAN, parent company of Decrypt and Rug Radio.
MYRIAD leverages emerging technology to “build on Decrypt’s established reputation as a leader in next-generation journalism and Rug Radio’s extensive network of content creators and influencers,” said DASTAN Co-Founder and President Farokh Sarmad.
The MYRIAD platform integrates on-chain prediction markets along with written and video content, enabling verifiable interaction across the entire media ecosystem. MYRIAD prediction markets build rich, interactive experiences on a decentralized infrastructure that ensures secure and auditable transactions, creating a transparent ecosystem that ultimately seeks to rebuild user trust in the media.
Left to Right: DASTAN Co-Founders, COO Ilan Hazan, CEO Loxley Fernandes and President Farokh Sarmad. Image: DASTAN
The platform is developing a “new business model for publishers and content creators,” according to DASTAN Co-Founder and COO Ilan Hazan, who explained that MYRIAD “leverages direct-to-audience distribution through established content channels to maximize the engagement and transactional volume”.
MYRIAD also includes a Missions mechanic that rewards consumers for interacting with content, creating an attention economy that can be adapted to increase engagement metrics, whether it be time spent on videos and articles, shared on social networks. or complete questionnaires.
The result, according to Hazan, is an “interconnected media ecosystem” that benefits readers, creators and advertisers alike. “Users are rewarded, creators are fairly compensated, and advertisers achieve higher ROI,” he explained.
“With MYRIAD, we are using the Web3 tools we write about to reshape the media ecosystem in which we operate,” said Guillermo Jiménez, Editor-in-Chief of Decrypt.
MYRIAD will launch in public beta during Art Basel Miami with a browser extension, mobile app and website that integrates the platform across the entire user browsing experience. With a simplified registration process using account abstraction, it is easy to start earning points through Missions and participate in prediction markets.
Daily Debrief Newsletter
Start every day with the top news stories right now, plus original features, a podcast, videos and more.
For the Latest Crypto News, Follow ©KeynoteUSA on Twitter Or Google News.
Disclaimer: Please note that the information provided on this page is for News purposes only and should not be considered investment or trading advice. ©Crypto.keynoteusa.com strongly recommends that you conduct independent research and/or consult with a qualified professional before making any investment decisions.
