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As technology continues to advance, the Metaverse is becoming an increasingly achievable reality. Technology companies and startups are developing platforms and tools to build these virtual worlds, allowing users to create, explore and connect with others in ways never before imagined.
According to a statement from the Argentine Football Association (AFA), the Argentina National Football Team, associated with the Guardians of the Ball digital platform, has become the first national team in the world to enter the Metaverse.
This new alliance will allow them to develop a connection with fans globally through digital assets, attracting new generations and thus expanding current and future sponsorship agreements through virtual activations. For example, the same fans of the Argentine National Team will be able to connect to the game at any time from their computer, phone, or other device, visit all the spaces and interact with each other.
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In this regard, Claudio Tapia, president of the AFA, emphasized: «Football not only lives on the field, but also in the way our fans experience it. With this partnership, we are ready for the future. “This new step reinforces the AFA’s position as a leader in the global sports industry.”
For his part, Alan Cura, CEO of Guardians of the Ball, added: “It is a tremendous honor for us to work alongside the AFA to bring the Argentine National Team to the Football Metaverse.”
The future is now: Bernabéu Infinito and the new era of football
Florentino Pérez, president of Real Madrid, is called to revolutionize the fan experience. During the General Assembly, he unveiled his ambitious project titled “Bernabéu Infinito”, which aims to transform the fan experience through virtual and augmented reality.
The goal is to allow more people to experience a match in first person, thanks to advanced technologies that allow fans to follow the event remotely, as if they were really there.
This is what it will cost to access the Santiago Bernabéu Infinito, the virtual experience of Apple and Real Madrid 👇 https://t.co/8sB4r9CDBE
— Business Insider Spain (@BIEspana) December 4, 2024
Regarding this fact, Florentino Pérez said: “Everyone wants to come to the Santiago Bernabéu and that is why we are negotiating with Apple about being able to put on glasses and watch the game as if you were in the stadium, it would be the infinite Santiago Bernabéu. “It is not the matrix, it is Real Madrid and the future, the end of that of no tickets, of the famous ‘sold out’.”
Big Pictures and RaonMeta join forces to launch training in the Metaverse
Big Pictures, a leading provider of virtual training solutions, is revolutionizing construction machinery education through a pioneering partnership with RaonMeta, an innovative Metaverse platform company. The strategic partnership aims to provide cutting-edge construction equipment training in the Metaverse, allowing for certifications to operate heavy equipment.
The training program, launching in January 2025, will offer an immersive online certification accessible globally.
Speaking about this, Jongmin Kim, CEO of Big Pictures, said: “Our VR-based solutions for excavators, forklifts, cranes, loaders and more are helping people around the world achieve valuable certifications. “This partnership with RaonMeta allows us to offer this training in a more accessible and cost-effective way, making it easier for people to pursue a career in operating construction equipment.”
Nike will close Rtfkt, its fashion company in the Metaverse
Through an ending
From that date on, users will no longer be able to participate in online missions or access the brand’s digital products. However, before his final goodbye, Rtfkt will launch a website that will showcase his most iconic digital works, from NFTs created in collaboration with Takashi Murakami to virtual versions of his legendary Nike Dunks.
Incidentally, Nike CEO Elliot Hill highlighted that the brand is “recalibrating and reevaluating” its priorities as it heads into a new chapter of digital innovation.
Cameron and Meta: A duo for the Metaverse
James Cameron and his company Lightstorm Vision have partnered with Meta, around 3D content for the Meta Quest VR headset that also aims to expand the reach of technology production tools and new content in the entertainment industry.
James Cameron on Facebook:
« Fantastic news… Announcing a comprehensive, multi-year partnership with Meta to revolutionize ALL visual media. Recently, Andrew Bosworth (Boz) showed me some of Meta’s advanced tech. I was amazed by its transformational potential and power, and… pic.twitter.com/VrSNmHK3qt
— James Cameron Online (@JamesC_Online) December 5, 2024
Specifically, James Cameron wants to scale the creation of “world-class 3D entertainment experiences” that span sports and live concerts, feature films and television series.
In response to what Cameron said, Meta indicated that the goal of the partnership is “to make 3D production tools more accessible throughout the entertainment industry.”
Adding: “In addition to co-producing original content, we will leverage Lightstorm Vision’s cutting-edge technology and production techniques to revolutionize stereoscopic media creation.”
I say goodbye with this phrase from Sam Englebardt: “The Metaverse is a reflection of our highest aspirations and a portal to new realities.”
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