It is important to note that the recent surge in interest in Blockchain video games, driven primarily by the popularity of Telegram mini-games such as “Notcoin,” “Hamster Kombat,” and “Yescoin,” has been one of the most compelling stories of the year in the Cryptocurrency sector. This is because “Tap to Earn” video games appear to have potentially attracted millions of new users to Web3.
In a recent interview, the founder of the “Notcoin” project, Sasha Plotvinov, noted that one of the main reasons why companies, both large and small, have tried to replicate Notcoin, is the potential for low-cost user acquisition. .
Additionally, Plotvinov noted that since the rise and fall of the popular video game “Axie Infinity,” cryptocurrency video games have never received so much attention.
Likewise, with millions of people currently signing up to play cryptocurrency video games, a wave of large companies has decided to create and implement simple mini-games on Telegram, hoping to take advantage of the nearly 1 billion users of the popular gaming app. instant messaging.
As a reference, even the important cryptocurrency exchange “Binance” has joined the race to lead the Blockchain video game sector.
Video games on Telegram, the key to conquering the crypto ecosystem
According to Plotvinov, adding new users to the crypto ecosystem could cost a company more than $10 to $15 per new consumer. However, with a Telegram minigame, that can be achieved for much less than $1, Plotvinov said.
Likewise, this proposal is not only attractive to large companies, but has also leveled the Blockchain video game sector to a certain extent.
«What I see now in the Telegram community is that there are two types of teams. The first is basically made up of poor people who come out of nowhere and decide to create something that, in the end, has millions of users. Plotvinov expressed. «It is a great success and it is something that can literally be achieved in a month of development. Furthermore, I have never seen development in the video game industry at such a rapid pace,” he added.
It should be noted that Telegram-based video games mainly use the Blockchain “The Open Network” (TON). Additionally, while TON officially operates independently of Telegram, the network has long been closely associated with the messaging app.
For reference, the founder and CEO of Telegram, Pável Dúrov, has also publicly supported both the Blockchain and the video games created on Telegram.
It is important to note that since Telegram launched its own cryptocurrency wallet, “TON Space”, in September 2023, the ecosystem has grown exponentially, with almost 23 million new wallets activated during the last year, according to data from TonStat.
Additionally, at one point earlier this month, the TON network also had over 11 million monthly active addresses, putting it on par with Ethereum. However, since then, monthly active addresses have fallen to approximately 9.7 million currently.
The search for sustainability in “Tap to Earn” games
It should be noted that at the end of September, the cryptocurrency exchange “Binance” launched a video game on Telegram called “Moonbix”, gaining the attention of the crypto community.
“The second segment of Telegram developers are basically established companies, who are a little jealous of the numbers and the cost of acquisition.” Plotvinov expressed. “Even Binance created a Telegram minigame, which is very strange,” he added.
It’s important to note that while developers have sought the opportunity to quickly and cheaply scale a Telegram minigame, all of these titles, particularly “Hamster Kombat,” have attracted new users with the promise of token rewards.
However, unlike Notcoin’s “NOT” token, whose market capitalization surpassed $2 billion and continues to generate strong trading volumes since the initial launch, Hamster Kombat’s “HMSTR” token has not fared as well.
Graphic interface of the Blockchain video game “Tap to Earn”, Notcoin
Likewise, Plotvinov also pointed out that the “Tap to Earn” video game model, where players are motivated to play because they want to earn money rather than because they enjoy it, “is not sustainable in the long term.”
Because of this, Notcoin has been trying to diversify, launching a new style of Telegram video game called “Lost Dogs” in August. Furthermore, Notcoin also recently launched a game called “Not Pixel” which, according to Plotvinov, was able to attract about 17 million users within a few weeks.
«There is a clear appeal why people are developing on Telegram. A large part of the audience is willing to play and try these games. This was expressed in an interview by Anton Umnov, the CEO of the Web3 platform “Helika”. “Many of these developers see Telegram almost as an innovation laboratory,” he added.
Do you want to always be updated in the world of cryptocurrencies? Subscribe now to the CriptoTendencia WhatsApp channel! Here you will instantly receive the most relevant information about Bitcoin, Altcoins, DeFi, NFTs, Blockchain and the Metaverse.
Related
Crypto Keynote USA
For the Latest Crypto News, Follow ©KeynoteUSA on Twitter Or Google News.
