During Binance Blockchain Week 2024, Binance announced that it is partnering with Amazon Web Services (AWS) to revolutionize its user experience.
This new alliance will streamline registration processes, improve customer service and optimize the resolution of internal problems. With this move, Binance consolidates its position as a leader in the Blockchain industry, providing its users with a more efficient and secure platform.
Specifically, Binance has introduced an improved KYC verification system and improved customer support with an AI-based chatbot.
In this regard, Rohit Wad, CTO of Binance, commented: «The integration of AWS technology is essential to guarantee quality and innovation to our more than 237 million users. In a sector that requires continuous operational availability and constant adaptability.
Binance and AWS: an alliance for a smoother user experience
Indeed, Binance aims to optimize the user experience thanks to advanced Generative Artificial Intelligence tools, including Amazon Bedrock, a fully managed service that offers easy access to leading base models and a wide selection of capabilities to build GenAI applications, serves as the AI backbone at Binance.
In addition, Amazon ECS, a fully managed container orchestration service, which deploys Binance GenAI applications as scalable and efficient containerized services on AWS.
Specifically, Binance has introduced an improved KYC (Know Your Customer) verification system. This system automates data completion and significantly reduces review times, resulting in a 95% increase in user data recognition rate and an 80% reduction in OCR costs.
Generative AI and AWS boost customer service
At the same time, customer support has also been improved with an AI-based chatbot that allows for faster and more accurate responses. In this way, the first call resolution (FCR) will be increased by approximately 5%.
Commenting on this, Rohit Wad, CTO of Binance, said: “AWS’s comprehensive cloud services enable Binance to maintain its ongoing commitment to ensuring user-centric services are backed by operational excellence and customer satisfaction.” customer”.
Likewise, he said: “By integrating the AWS suite of cloud technologies, including cutting-edge generative AI capabilities, we are not only optimizing our operations, but also setting new standards for efficiency and reliability in the Blockchain and Cryptocurrency industry. “This initiative is crucial to maintaining the trust of our global user base of more than 237 million and ensuring uninterrupted service in our fast-paced 24/7 operations environment.”
A safer and more reliable future for cryptocurrencies
Looking ahead, Binance has ambitions to consolidate its leadership in security and compliance. By expanding the use of AWS technologies, the platform will become a trusted reference in the cryptocurrency sector, offering its users an increasingly secure and transparent experience.
Arni Raghvender, Director of Cloud and AI Innovation at AWS, said: “We are excited to support Binance’s mission to drive innovation and reliability in the digital asset space. “This shows the transformative potential of integrating generative AI with our end-to-end cloud services in complex, high-risk digital environments.”
He further stated: “By leveraging services such as Amazon Bedrock, Amazon CloudWatch, and AWS Lambda, Binance is pioneering new approaches to system optimization and automated problem resolution. “We look forward to continuing to support Binance to develop cutting-edge solutions that enhance its operations and deliver exceptional experiences to its global user base.”
I close with this quote from Changpeng Zhao: “Cryptocurrency regulations are moving in a very positive direction.”
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