In summary
- Coinbase has officially partnered with the Los Angeles Clippers, becoming a sponsorship partner in their new stadium, the Intuit Dome, with a multi-year deal.
- The sponsorship will include exclusive fan experiences, limited merchandise and digital collectibles, as well as a campaign to educate about Blockchain and Cryptocurrency.
- This alliance adds to the growing sponsorship deals between cryptocurrencies and sports, with a 200% increase in new partnerships of this type in 2024.
Coinbase announced Friday that it is now an official partner of the Los Angeles Clippers through a sponsorship deal, making the cryptocurrency exchange a prominent presence for fan engagement and branding at the team’s new $2 billion stadium. the NBA, the Intuit Dome.
The agreement marks a multi-year commitment between both parties that will offer fans exclusive experiences, limited edition merchandise and unique digital and physical collectibles. Financial details of the partnership were not disclosed.
“Coinbase aims to leverage this partnership to educate and engage the Clippers fan base about blockchain technology and cryptocurrencies,” a Coinbase representative told Decrypt. “The goal is to provide a fun and safe path for fans to explore the transformative potential of these technologies and encourage widespread adoption.”
As part of the effort to educate and engage Clippers fans, Coinbase will offer new and existing users $5 in Bitcoin (BTC), along with season-long benefits for creating a Coinbase account.
Coinbase will have a prominent presence on signage inside the Intuit Dome, the new stadium the Clippers call home for the first time this year.
It’s not new for the Clippers to be involved with cryptocurrencies, as they previously played their home games at the Crypto.com Arena, sharing the space with the Los Angeles Lakers and the Los Angeles Sparks of the WNBA.
Coinbase maintains a sponsorship deal with the NBA and WNBA, and has recently revealed partnerships with other major sports leagues, signing a deal earlier this year with the Canadian Football League and renewing its deal with Bundesliga club Borussia Dortmund. The platform is also a sponsor of the NBA’s Golden State Warriors, as announced in October.
The company’s eagerness to sign sponsorships signals a broader trend in sports and cryptocurrency brand deals. The number of new crypto sponsorship deals in major sports is on the rise this year, rising more than 200% from 2023, according to a report published in September by CoinGecko.
Edited by Andrew Hayward
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