In summary
- Media company DASTAN, parent company of Decrypt and Rug Radio, has launched MYRIAD, a prediction market and engagement ecosystem that seeks to change the way people interact with digital media.
- MYRIAD is built on the DASTAN digital media ecosystem and uses innovative technology to create a fairer system for content creators and consumers through on-chain Prediction Markets and MYRIAD Missions.
- MYRIAD’s on-chain Prediction Markets are integrated into the content, enabling transparent real-time gameplay, while MYRIAD Missions reward consumers for their attention and interaction with the content.
Media company DASTAN, parent company of Decrypt and Rug Radio, is embarking on the next stage of its evolution with the launch of MYRIAD, a prediction market and engagement ecosystem that aims to fundamentally change the way people interact with digital media.
“Our vision is to create an interconnected media ecosystem where users are rewarded, creators are fairly compensated, and advertisers achieve higher ROI,” said Ilan Hazan, co-founder and CPO of DASTAN.
The MYRIAD platform is built on DASTAN’s digital media ecosystem, which includes brands such as Decrypt and Rug Radio. Using innovative and emerging technology, MYRIAD seeks to create a fairer system for content creators and consumers through on-chain Prediction Markets and MYRIAD Missions.
The On-chain Prediction Markets MYRIAD’s content is embedded into the content, enabling seamless play across the entire media ecosystem in real time.
MYRIAD homepage. Image: DASTAN
By fusing secure, verifiable transactions with interactive, rich experiences, MYRIAD’s prediction markets create a layer of transparency that will “rebuild user trust in media.”
MYRIAD Prediction Market Extension as featured on Decrypt. Image: DASTAN
MYRIAD Missions Reward consumers for their attention by awarding points for interacting with content. This ranges from reading articles and watching videos to completing content-based quizzes, and can be tailored to increase specific engagement metrics such as dwell time or social media shares.
Missions in MYRIAD. Image: DASTAN
Users can access MYRIAD through a browser extension, mobile app, and website, integrating the MYRIAD platform into the entire user browsing experience. Simplified registration and account abstraction make the Web3 platform accessible to the widest possible audience, while quests and personalized content recommendations enhance the user experience.
The MYRIAD Prediction Market extension as seen on Twitter/X. Image: DASTAN
By incentivizing passive readers to become active participants, the MYRIAD ecosystem will also provide valuable insights and increase user engagement, redefining the nature of media consumption and providing fair and sustainable revenue streams for publishers, advertisers and creators.
“Through MYRIAD’s evolving ecosystem, we are positioned to transform the digital media landscape,” said Loxley Fernandes, Co-Founder and CEO of DASTAN. “Through on-chain Quests and prediction markets, MYRIAD will reward media consumers with more engaging experiences, rebuild user trust in media, and establish a new sustainable economic model for digital media publishers and creators.”
To learn more about MYRIAD and to sign up for the waitlist, please visit myriad.markets. For more information, please follow @MyriadMarkets on Twitter, head over to the official Rug Radio Discord, or email myriad@rug.fm.
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