Closer than ever: The Miami International Football Club, better known as Inter Miami CF or simply Inter Miami, where Lionel Messi plays, together with Polkadot have created a unique digital community.
Indeed, since the August 31 game against Chicago Fire FC, Inter Miami’s first team has been sporting the Polkadot logo on their training uniforms. In fact, beyond the physical display, those involved with the project hope that it will help bring Blockchain technology closer to more Miami residents.
Additionally, all players and coaching staff members will wear training gear featuring the Polkadot logo during official training sessions at Inter Miami’s world-class Florida Blue Training Center, away matches and pre-match warm-ups.
As a title partner, Polkadot will take Inter Miami fans’ passion to the next level. With interactive activations, a prominent presence at the training center, and super-dynamic digital campaigns, every match will be a party.
And that’s not all! At Chase Stadium, Polkadot will surprise you with spectacular signage, LED screens and more surprises that will make you feel like part of the action.
Revolution on the pitch: Inter Miami joins Polkadot to lead the digital era of football
Commenting on the matter, Chrissy Hill, COO of Parity Technologies, Polkadot’s lead technical contributor, said: “We are thrilled that the innovative Polkadot community is continuing its strong commitment to the future of entertainment with its sponsorship of Inter Miami. Knowing that this team of global soccer superstars will soon be wearing the brand we love and support on their jerseys is beyond exciting.”
2/3 Chrissy Hill, our CLO & interim COO says: “We’re thrilled the innovative Polkadot community is continuing its strong commitment to the future of entertainment with its sponsorship of Inter Miami. Knowing this team of global soccer superstars will soon wear the brand we love…
— Parity Technologies (@paritytech) August 29, 2024
Along the same lines, Euan Warren, Vice President of Partnerships at Inter Miami, said: “Partnering with Polkadot as our Global Training Partner is something that aligns perfectly with Inter Miami’s values. Our shared vision of innovation makes this a collaboration that will resonate with our fans around the world.”
Web3 Goal! Polkadot Revolutionizes Football with Inter Miami
Commenting on this, Polkadot Senior Community Ambassador James Slusser explained: “This particular sponsorship deal is all about fan engagement. It’s about showcasing the incredible potential of Web3 technologies in sports.”
Looking ahead, Slusser said he is focused on building and expanding the Polkadot community in South Florida. Specifically, he is planning to host events and meetups to engage developers, enthusiasts, and anyone interested in the Polkadot ecosystem. “We want to connect with higher education institutions in South Florida to provide resources and opportunities for students interested in Web3.”
For his part, Salvatore Esposito, a key figure in the Polkadot ecosystem, shared that the idea for this partnership came from a broader vision of connecting the world of sports with Blockchain technology. “I wanted to create this kind of combination, to make this fusion, to bring both communities together.” He emphasized that the goal was to engage football fans with the Blockchain world, potentially without them even realizing it, by seamlessly integrating Blockchain technology into their everyday experiences.
In closing, Polkadot views this important partnership as an excellent opportunity to engage with Inter Miami CF’s global fan base and demonstrate its dedication to innovation and excellence.
I’ll end with this quote from Yuval Noah Harari: “Sports, like other areas of our lives, are being transformed by the data revolution. Blockchain, by ensuring the transparency and immutability of this data, is redefining the relationship between athletes, teams and fans.”
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