A new Bitcoin (BTC) and Cryptocurrency exchange has just opened physical offices to directly serve the public in Lima, the capital of Peru.
As reported in a statement sent to CriptoNoticias, it is the Nemo Latam platform. A company originally from the United States that is now offers the purchase and sale and trade of cryptocurrencies from the South American country.
“This is an innovative step that marks a historic milestone for the local market, as it promises to transform the user experience by offering in-person and personalized attention that eliminates the dependence on bots and faceless websites,” the platform’s team explains in its statement.
They believe that physical presence and face-to-face attention not only improves accessibility, but also strengthens user confidence, “in a sector that is often characterized by uncertainty.”
The idea is that users can make their queries receiving immediate responses through feedback from the staff in charge, made up mostly of Peruvian women. Something that -according to the exchange- reflects its commitment to diversity and inclusion in the technological and financial sectors.
The goal is for the adoption of cryptocurrencies in Peru to continue growing. This, in a context marked by a notable advance in recent years. As CriptoNoticias has reported, Peru stands out as one of the countries in the region with greater interest for the use of bitcoin.
A study by the firm Sherlock Communications places that nation in the top 50 countries with the highest adoption rateranking sixth among Latin American nations where cryptocurrencies have the most presence. This place has been ratified by Chainalysis, which in its most recent ranking from 2024 places the Inca country in 42nd place.
In Peruvian indigenous communities, bitcoin payments are accepted in exchange for handicrafts. Source: YouTube/Get Based.
The increase in bitcoin adoption is related to the context of economic contraction, which has surprised Peruvians after a long period of stability. Given this situation, the population has been turning to cryptocurrencies, in search of alternatives to help them cope with the increasingly high cost of living.
This panorama has led to bitcoin becoming a widely used currency among the country’s indigenous communities, where citadels have been formed of bitcoin.
There, people who have never had a bank account in their lives are learning that with bitcoin they can be their own banks. This situation is also becoming a focus of attraction for companies related to the ecosystem, which in recent times have expressed their willingness to open offices in Peru.
All this interest has also motivated the Peruvian authorities to initiate Research for the launch of a digital sunas a way to compete with cryptocurrencies. The project is in the proof of concept phase, where are analyzed lThe benefits and risks of a CBDC.
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